Bata‘s first steps, how Bata became
the most international shoe manufacturer
and retailer,

Early products (Seglaky, Batovky)
and Star products (Toughees, Bullets,
Mickey boots, Wayfinders, Bullfighter…)
Locally successful products (Sandak,
Safaris, North Star, Pata-pata…

Production and service related innovations
to fit all; Mass production, new processes
and techniques, war on price, 99cts prices,
services in stores…

This chapter takes a closer look to Bata's
internal organization in past and present.
featuring issues such as:

Bata system, entrepreneurship,
education (Shoecon, Advanco…), communities
Today’s organization; Examples of entre-
preneurship spirit and autonomy of its parts…
Batamen, Bata pioneers and heroes,
one world, many Batas: From Bata Flagship
stores to Bata hawker stands, local associates
group pictures, customer pictures…

There has always been a strong relation
between Bata associates and/or customers
with the company. Through interviews,
personal anecdotes, photographs and docu-
ments of Batamen and Bata customers we will
try to capture and explore that spirit that
has so often astonished and impressed us.

Bata and me: Portraits, anecdotes, going
the extra mile with Bata to help communities…

Bata times: First at Bata then to Schools,
Pas un pas sans Bata generations of Bata
school shoes and children

Shoes, men and life: exploring the emotional
link through memories related to shoes.

This chapter will feature non shoe-related
issues from Bata history, such as:

Functionalism, Bauhaus Architecture,
Urbanism, From Bataville to Bata stores,
Batanagar, Batawa rehabilitations

Ultra realism and sense of humour in
advertising; Leupin, Bullfighter ads, “Bring
your feet and we’ll wrap them in comfort”
ads, Toscani’s “ tete de Bata” campaign…