Bata is one of the most international retailers worldwide, selling shoes in some eighty countries. But what makes Bata so special is its local brand perception by consumers wherever it operates. Such market proximity is the result of more than a Century of heritage, adapting to historical events but especially being dedicated in providing local consumers with suitable shoes that all can afford. Bata’s founder’s motto, “Our customers, our Masters”, drew the path to a truly consumer- centric organization, light years before it became fashionable among corporations. Bata pioneered innovative management, organization and production methods with the sole goal of improving customer satisfaction with better products and better services. For a strongly future-oriented and busy company as Bata, always reinventing itself, true to its original enterprising spirit, there was seldom time to look back. Nevertheless Bata bears a great heritage and breakthroughs that nurture a unique Bata-spirit and a set of values that today forms the sole of our future. This book, via the parallelism  Bata‘s past and present, seeks to visualize what Bata is and has always been about: a firm step forward!

“Buildings; they are just piles of brick and concrete. Machines; they are a lot of iron and steel. Only people can give life to it all” The strength of Bata is the people, the mixture of cultures and the varied experiences they have acquired. It is also its integration and proximity with the local communities and economies in many places of the world. Batabook will therefore be a people‘s book and will reshape with your contributions. To enable this we have therefore installed an online forum so that you may contribute your personal Bata related stories and materials to the publication.

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